Aug 17, 2021
You just closed to doors on a recent launch. You didn't quite
hit the numbers you were hoping to hit.
Now what?
Do you drop off the face of the planet and hide because everyone
must know that your launch didn't go well!?
Do you instantly go searching for another job?
A big and very common problem I see in the online business space
can be summarized by the following:
mismanaged expectations.
Hear me out.
The first few launches of your business will likely not be wildly
successful. And guess what? It's OK!
But, if you set out to somehow magically nail a massive launch
straight out the gate, everything is going to feel so much more
impossible than it needs to.
YES, business is tough, but it's not impossible.
After a "flopped" launch-- take a break. I usually advise to my
business clients that they give themselves at least one week after
a launch to do.... well, nothing. YES- even if the launch went
well.
After that, I suggest that they go into launch-audit planning mode.
You can listen to the 4 part series I did on auditing your launch
here, here, here, and here.
And then- take look at your expectations.
NOPE- you probably don't need an entirely new offer.
YES- you should probably look at your calendar and start prepping
for another launch- YES, the same program!
NOPE- you don't need to lower your rates.
YES- you can always offer a back pocket offer.
YES- you should look at your content creation, offer positioning,
and copywriting.
The biggest take away though is that it certainly won't get any
easier or any better if you quit.
If you thought business was going to be instantly easy and full of
immediate wins-- you may want to look at those expectations ;)