Sep 8, 2021
"Playing the game" is a necessary evil that most folks have a
hard time with because they feel like it's inauthentic.
As a self-proclaimed queen of authenticity, I can assure you,
"playing the game" is not the same as bro-marketing.
"Playing the game" means employing specific strategies that make it
easier for future potential clients to connect with you. How you
structure your content's hooks and headlines is one way to consider
this. The way you approach copywriting is another aspect to
consider.
It's the difference between getting your future potential clients
to stop their scroll to read what you have to say, which takes
strategy, vs. being gross and truly inauthentic and lying, baiting
and switching, or participating in aspirational marketing, which is
also rooted in lying. As well as: manufactured urgency and curating
FOMO that doesn't really exist. There is a huge difference between
"playing the game" (necessary) and "bro marketing" (not
necessary.)
Tune in to hear specifics of what the differences are.