Jul 17, 2019
UGH, I KNOW. This one hurts me- but it left me confused and
stuck for YEARS. Anywhere I could, I would put all of my education
and certifications- it was the cornerstone of my entire business.
It was on my business cards, all over my website, I talked about it
non stop on social media- and guess what? No one cared.
Not once has a client asked me what my qualifications are- if
clients did care about that stuff, run-of-the-mill trainers
wouldn't have booming businesses- and yet? The industry is infested
with them- they're everywhere. Yet, our clients don't care.
Not only that, our clients don't even know what's considered a good
education in the industry- and this probably holds true for many
industries. Of course, there are one off instances in which your
education DOES impact your ability to gain credibility and
clientele- but most often- it doesn't matter.
I think about the most impactful people in my life- the least
important thing about their impact on me was their education. It
was so much more than that.
So while this episode pains me to record, because I personally am
obsessed with educating myself, turns out, my business isn't about
what *I* want, it's about what my ideal client wants- and that is
what a successful business makes.